Brandon Thor, founder and CEO of Thor Metals Group, shares how he created a different kind of precious metals company. Brandon reveals the moment he realized many industry practices didn't pass his simple test: "Would I sell this to my own parents?" This awareness led him to build a business focused on transparency and client success.His story shows how he broke away from common industry tactics like selling "proprietary coins" that lack price transparency, choosing instead to offer products with universal recognition and liquidity that truly benefit his clients.🔍 What You'll Learn:Why transparency matters when buying gold and silverHow to spot and avoid overpriced "proprietary" precious metalsThe importance of building a business based on personal valuesWhy helping clients win creates sustainable business success💡 Key Insights:Success follows passion, not the other way aroundTrue happiness comes from serving othersHiring people who share your values creates a lasting legacyBuilding an ethical team helps keep you accountable to your mission🔗 Relevant Links:Connect with Brandon and THOR METALS GROUP:Website: www.thormetalsgroup.comInstagram: https://www.instagram.com/thorworld/Join the Journey To Legacy Community: journeytolegacy.orgIf you're interested in ethical business practices, precious metals investing, or building a purpose-driven company that truly serves its clients, this episode offers practical insights from an entrepreneur who chose to do things differently in an industry often lacking transparency.#PreciousMetals #GoldAndSilver #EthicalBusiness #Transparency #RetirementPlanning #JourneyToLegacy #BusinessEthics #Entrepreneurship #ClientFirst #NewEpisode

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