A Digital Marketer with close to 2 decades of experience in the Advertising Industry and currently the Chief Digital Officer of Award-Winning Fully Integrated Media and Creative Agency, Havas Ortega.
Digital Marketing is vast and ever-changing, to help us navigate and define what the job really is as a digital marketer, Havas Ortega's Shayne Madamba will share her journey from wanting to be a lawyer due to her passion for creating strong cases and sound arguments to how her internship made a substantial and lasting impression that made her fall in love with the ad industry.
Throughout her years in the industry, she experienced the dramatic transition from traditional marketing to digital marketing and intricately broke down segments of digital marketing.
True to her desire of creating a strong case, she sheds light on how being a generalist, which is usually frowned upon, made her a better general that is currently leading a thriving business unit.
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