ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Cassandra Stavrou - Kickstarting a British snack revolution and the importance of International Women's Day"
Episode Synopsis
Today's interview is with Cassandra Stavrou, co-founder of PROPER Snacks. One of the top female entrepreneurs in the UK, Cassandra helped to kick-start the revolution in the snacking industry that has gripped the UK for nearly a decade. I've been incredibly excited for this episode and Cassandra shares candidly her experience on everything from founding an iconic British Brand to being a female founder in a male-dominated world.This episode is part of our campaign for International Women's Day. You can see our other bonus episodes on our podcast page, each one shining a light on the amazing female entrepreneurs we've had on the show. In this episode we discuss:
What is behind the name proper- and how it formed the company's ethos
Why Cassandra is obsessed with an emphasis on product and following the advice of ‘keeping the main thing, the main thing’.
The moment She thought ‘I have something here’ and how people can scale their lockdown hobbies
How Top Gear gave her the inspiration for her first product
What Cassandra had to go through to get that initial £10,000 to start the business- and her low moments in this journey
The things that drive Cassandra toward success
Her first hire at Proper and the importance of prioritizing sales
What the next ten years of food innovation will look like
Jobs of the future in food
How to maintain culture when growing so fast and the problems of over-complicating culture
Becoming a B-Corp so early on
Mentors on her journey
The importance of international women’s day
Hiding her pregnancy during negotiations to sell her business
Pass the mic- the entrepreneur Cassandra wants to shine more light on
Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
What is behind the name proper- and how it formed the company's ethos
Why Cassandra is obsessed with an emphasis on product and following the advice of ‘keeping the main thing, the main thing’.
The moment She thought ‘I have something here’ and how people can scale their lockdown hobbies
How Top Gear gave her the inspiration for her first product
What Cassandra had to go through to get that initial £10,000 to start the business- and her low moments in this journey
The things that drive Cassandra toward success
Her first hire at Proper and the importance of prioritizing sales
What the next ten years of food innovation will look like
Jobs of the future in food
How to maintain culture when growing so fast and the problems of over-complicating culture
Becoming a B-Corp so early on
Mentors on her journey
The importance of international women’s day
Hiding her pregnancy during negotiations to sell her business
Pass the mic- the entrepreneur Cassandra wants to shine more light on
Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
More episodes of the podcast Jimmy's Jobs of the Future
Dr. Arthur Laffer | The Future of Economics
28/10/2025
Sue Duke | The Future of Linkedin
21/10/2025
James Vowles | The Future of F1
23/09/2025
Rory Sutherland | The Future of Marketing
16/09/2025
Mel Stride | The Future of AI & The Tories
02/09/2025
In God we trust