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How to Get Hired in 2025 | LinkedIn’s Global Boss Sue Duke on AI, Branding & Career Strategy

What does it really take to stand out on LinkedIn today?

In this episode of Jimmy’s Jobs of the Future, we sit down with Sue Duke, LinkedIn’s Global Head of Public Policy and Managing Director for EMEA & LATAM. With millions turning to the platform daily, Sue breaks down what’s changing - and what still works - when it comes to getting hired and building a standout professional brand.

We dive into:

🔹 The rise of AI in hiring

🔹 The secrets of high-performing LinkedIn profiles

🔹 The most in-demand skills for the future

🔹 How different generations are navigating the workplace

🔹 Sue’s own unique journey inside LinkedIn’s global leadership

Whether you're job-hunting, upskilling, or trying to crack the algorithm - this episode is packed with practical insights and behind-the-scenes stories.

⏱ Chapters:

00:00 Intro

01:34 How LinkedIn Evolved Into a Global Powerhouse

04:37 What’s Fueling LinkedIn’s Daily Boom

07:23 Can a Social Network Shape Public Policy?

10:25 COVID’s Impact on Careers & Hiring Trends

13:22 Why Digital Skills (and AI) Matter More Than Ever

16:14 AI in the Workplace: From Hype to Hands-On

19:25 Managing Global Teams (and Cultural Clashes)

25:31 What the Smartest CEOs Do on LinkedIn

29:25 The Real Power of Direct Communication

29:49 Why Authenticity Wins in Politics & Business

33:13 Is AI Killing Creativity or Supercharging It?

38:18 Why Human Skills Are Still Everything

50:03 Building a Personal Brand That Actually Works

53:00 Mental Health & Finding Balance in Leadership

55:13 What It Really Means to Be a LinkedIn Top Voice

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Credits:

Host / Exec Producer: Jimmy McLoughlin OBE

Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/

Junior Producer: Thuy


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