This text advocates for implementing weekly sales training sessions in fitness businesses, asserting that consistent team training is as crucial for sales success as consistent client training is for fitness results. It argues that sales is a skill to be developed through repetition and practice, not something to be simply hired, and that communication failures are often the root of lost sales. The text provides a detailed blueprint for these weekly workouts, including a recommended structure, activities like warm-ups, skill drills, and role-playing, and suggestions for keeping the training engaging and focused on core sales competencies. Finally, it highlights the anticipated positive outcomes of this consistent training, such as improved closing rates, better customer service, and increased staff confidence, ultimately promoting a mindset shift for gym owners to prioritize staff preparation and accountability through regular practice.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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