If you asked your crews how much profit your company makes, what would they say?
Our research shows they’d guess a lot more than you actually do.
Most leaders are surprised when they hear their troops give the common answer of 50% net profit. That’s clever in a way — because it’s close to your gross margin — but it reveals a major disconnect.
Your team understands the cost of materials and labor in the field. But they don’t see the other costs that eat away at profits.
You and I know the truth: landscaping runs on high volatility and thin margins. Until your people understand that, you’ll never get them fully protecting the bottom line.
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