3 Keys to an Effective Sales Process

23/01/2024 15 min

Listen "3 Keys to an Effective Sales Process"

Episode Synopsis

Many executive leaders believe they have a robust B2B sales process in place. Reality is—for many sales organizations—the sales process is merely a list of items to enter into the CRM. There’s much more to it than that. In this episode, Bill Aimone and Peter Purcell discuss three main components of an effective B2B sales […]