JAR Inside the Research Podcast

JAR Inside the Research Podcast

Por: Journal of Advertising Research
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next. 
30 episodios disponibles

Latest episodes of the podcast JAR Inside the Research Podcast

When “AI” in an Ad Helps… and When It Hurts 17/10/2025
How Agencies and GenAI Actually Create Together 10/10/2025
How Much Personalization Is Too Much in AI Ads? 03/10/2025
The Ad Program Congruence Effect on TV Ad Viewing 26/09/2025
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands 19/09/2025
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond? 13/09/2025
Targeting Couples—Are Dyad Exposures Greater Than One Plus One? 15/05/2025
What Drives Advertisers Toward or Away From Immersive Virtual Spaces? 08/05/2025
Does Sadness Sell? Understanding Emotional Appeals in Fundraising 01/05/2025
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective 24/04/2025
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications 10/04/2025
An Examination of Digital Accessibility Within Social Media Platforms 03/04/2025
How Is Influencer Follower Size Related to Brand Responses? 27/03/2025
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? 20/03/2025
Immersive Ads That Work: How Co-Creation Drives Engagement 10/03/2025
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising 02/09/2024
How Positive and Negative Appeals Influence Donor Decisions 02/08/2024
Bridging the Credibility Gap in Brand Activism 24/07/2024
Why Less is More in Radio Advertising 17/07/2024
The Impact of Virtual Reality on Charitable Donations 11/07/2024
1 2 Siguiente › Última »
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA