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Listen "Ep 29 : 'Death to the Corporate Video'- B2B Video Marketing Strategy & Content Marketing Best Practices by Guy Bauer, Founder/Creative Director, Umault, Chicago"
Episode Synopsis
Why are there so many boring "corporate videos'?
Are you struggling to make a marketing video that everyone would want to watch?
What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ?
Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/
Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Connect with Guy on Linkedin https://www.linkedin.com/in/guybauer/
0:00 B2B Marketing with Videos - Why it's not a Corporate Video Brochure
6:15 Best Practices of Video Marketing - Mass Mutual, US Case Study
13:55 What Video Marketing Can Learn from TV Ads
21:15 Key Aspects of a Potent Video Marketing Strategy
26:12 Talent Show - Guy's Hidden Talent
27:02 Rapid Fire - Personally Speaking with Guy
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow
Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #videomarketing #videomarketingstrategy #videobestpractices
Are you struggling to make a marketing video that everyone would want to watch?
What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ?
Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/
Guy is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan. Connect with Guy on Linkedin https://www.linkedin.com/in/guybauer/
0:00 B2B Marketing with Videos - Why it's not a Corporate Video Brochure
6:15 Best Practices of Video Marketing - Mass Mutual, US Case Study
13:55 What Video Marketing Can Learn from TV Ads
21:15 Key Aspects of a Potent Video Marketing Strategy
26:12 Talent Show - Guy's Hidden Talent
27:02 Rapid Fire - Personally Speaking with Guy
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow
Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in #videomarketing #videomarketingstrategy #videobestpractices
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