Maxwell Colonna-Dashwood has authored multiple books on coffee, as well as many academic papers. He’s the founder of Colonna Coffee in the UK, and works across a number of coffee development and research projects. 

In today’s episode we focus on the evolving landscape of learning and innovation in coffee. We ask the big questions: When should coffee businesses chase new trends, and when is it best to double down on nailing the basics? Maxwell also breaks down the myths (and marketing) around “specialty” coffee versus commercial, greenwashing, and what real sustainability in the industry looks like.

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!



Check out Maxwell here: https://maxwelldashwood.com/

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IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236



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Proudly sponsored by 

Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/

Riverina Fresh: https://www.riverinafresh.com.au/ 



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