If you’ve ever wondered why your green coffee costs what it does - or how the whole system could work better - this episode will completely change how you see the industry.

Peter Roberts is a Professor at Emory University’s Goizueta Business School and the Academic Director of the Specialty Coffee Transaction Guide (@sctguide) and Grounds for Empowerment.

Focusing on making markets fairer and more transparent - especially for coffee producers - after more than a decade studying entrepreneurship, social enterprise, and how organisations behave over time. He helped launch two of the most influential initiatives in specialty coffee.



the Transaction Guide and Grounds for Empowerment.



Ben and Peter  unpack why coffee prices behave the way they do, why volatility hits producers hardest, and what a new pricing logic for specialty could look like. 

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Explore the here  @sctguide and www.transactionguide.coffee

Want more coffee content? 



IT'S JUST COFFEE: https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236



Want to get in touch? Hit us up at [email protected] for any questions or comments.



Proudly sponsored by 



Eco Barista: https://www.ecobarista.com.au/  

Apax Lab: https://apaxlab.com/ 

Riverina Fresh: https://www.riverinafresh.com.au/ 

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