How did a word once meaning "murderer" become the holy grail of modern branding? In this episode, Nicole and guest Leanne Knight trace the surprising journey of "authentic" from its dark origins to its pivotal role in today's business world.
And a question: In a world obsessed with genuineness, how can we truly embody authenticity in our personal and professional lives?
In this episode you'll learn...

The fascinating etymology of "authentic" and how its meaning has evolved from "murderer" to "genuine self"
Why being "authentic" isn't just about doing whatever you want, and how it relates to personal ethics and responsibility
How to effectively use "authentic" in your marketing without sounding cliché
A fresh perspective on balancing selfishness and authenticity in both life and business


Where to find our guest:

Connect with Leanne on Instagram: @authenticvisionmedia
Find Leanne on LinkedIn: Leanne Knight
Join Leanne's free monthly Graphic Design Clinic: authenticvisionmedia.com/events
Learn more about Leanne's work: authenticvisionmedia.com


Resources

All music is by Jack Pierce
Connect with the podcast team (i.e., Nicole!) at [email protected]
Sign up for weekly marketing prompts that don’t feel gross here.

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