Building Leelo Active into a Multimillion-Dollar Brand with Sean Meyer

25/09/2024 35 min Temporada 1 Episodio 8

Listen "Building Leelo Active into a Multimillion-Dollar Brand with Sean Meyer"

Episode Synopsis

Sean Meyer is one of the co-founders of Leelo Active, a luxury athleisure label created to inspire women to be adventurous, bold and beautiful inside and outside of the gym. Sean talked about his background, the company's origins, overcoming challenges through Covid 19, learning through trial and error, marketing strategies and what comes next for the brand.

Leelo Active - https://leeloactive.com/
Follow Sean - @Sean_meyer

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Chapters:
00:00 Introduction 
01:03 Sean’s Journey: From Construction to Modelling To Activewear 
02:47 Founding Leelo Active
04:51 Challenges and Successes in Business
07:08 Scaling and Marketing Strategies
14:42 Balancing Business and Personal Life
18:20 Smart Investment Strategies
18:39 Leveraging Loss Leaders
20:31 Customer Feedback and Word of Mouth
23:36 Managing Business Growth
25:59 Leadership and Company Culture
30:57 Tips for Growing an E-commerce Business
33:27 Conclusion and Final Thoughts

About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.

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