Speaker: Prof. Dr. Henning Breuer of Media University Berlin, interviewed by Lucija Barisic of ISPIMIn the podcast episode "How can organizations turn sustainability strategies into daily practices?", Henning Breuer delves into key insights from literature and empirical studies on Sustainable Innovation Cultures. He explores how these cultures should be designed, developed, and nurtured to consistently foster sustainable innovation. Breuer also discusses practical examples, including collaborative activities with a large French manufacturer, to demonstrate an effective approach to embedding sustainability into everyday organizational practices. The conversation provides valuable perspectives on transforming sustainability strategies into tangible, regular outcomes. Acknowledgements Thanks to our experts and to everybody who contributed to the projects (www.impact-project.site and www.sf4s-project.com). These projects have been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.Project numbers: IMPACT: 621672-EPP-1-2020-1-DE-EPPKA2-KA / SF4S Project ID: 101056410

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