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Episode Overview:
The Salter Brothers upbringing and origin story.
How brotherly love and support has shaped their world view, personal and business life.
Importance of cultivating your network in order to achieve financial success.
Feeling Nutz movement breaching 1bn people engagement, abolishing testicular cancer and the right type of marketing. Lessons feeling nutz momentum and success taught you.
What is DirTea and how did it come about. Various types of functional mushrooms and their Benefits. Reishi, Chaga, Lions mane, cordyceps, turkey tale, tremella.
How does drinking coffee compare to drinking mushroom powder.
Building of community around a brand, power of having the right network and the right mentors.
Biggest challenges faced in your entrepreneurial journey, biggest wins.
Your Secret to creating and scaling a business successfully is ..
The importance of getting the marketing right, in order to run a successful business.
What is your purpose?
How do you marry business and family? Brother's secrets to working well together.
The importance of listening to your gut in personal life and business alike.
Simon and Andrew Salter most precious life lessons.
Recipe for happiness.

About Guest: The Salter Brothers founded DIRTEA as part of their mission to make functional mushrooms accessible to the masses. They launched DIRTEA 2 years ago and it is now the market leading functional mushroom brand, producing pure, delicious and potent super mushroom extract powders consumed as teas, coffees and cacaos, proven to give you natural energy, strengthen your immunity, improve skin health and help you feel calm and focused. They are working to de-stigmatise and educate people on the health benefits mushrooms can bring you.

Hundreds of thousands of people all over the UK are now drinking their products, with over 600k people following their journey on social media and DIRTEA is now considered one of the fastest growing wellness brands and communities in the world.


Find Dirtea on: https://www.dirteaworld.com/
Instagram: https://www.instagram.com/dirteaworld/

Simon : https://www.instagram.com/mrsimonsalter/
Andrew: https://www.instagram.com/andrewpsalter/

Find Dana on: Instagram https://rb.gy/pm0wwp

*Disclaimer - this is the only episode I've recorded with more than 1 guest, so I had to adapt the set and also improvise with the mics. Apologies for my own mic quality, I preferred to ensure the guest's mic quality over mine. I hope you enjoyed the conversation and having both brothers on makes up for the sound imperfection :)

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