Is Franchising Right for You? with Richard Morgin, Episode 15

In this episode of Is Franchising Right for You?, Richard Morgin interviews Jeff Tockman, a business development consultant who advises companies and professionals on the strategy, tools, and training they use to generate more and better referrals from their own clients and professional relationships. Tockman founded the consulting practice, Referral Navigator, in 2009 to help businesses maximize their referral potential. He emphasizes the importance of strategic networking and relationship-building in generating quality referrals.

Tune in to the episode to hear about:
* Background and Referral Navigator: Tockman's journey from law and business school to founding Referral Navigator in 2009, specializing in effective referral strategies for businesses.
* Referrals' Significance and Strategy: Tockman underscores the importance of referrals for business growth, stressing the need for a written strategy, CRM utilization, and nurturing referral sources.
* Referral Relationships as Mutually Beneficial: Tockman advocates for a nuanced approach, where businesses not only exchange referrals but also introduce referral sources to each other, fostering mutual benefit.
* Diverse Referral Sources: Tockman advises businesses to identify varied referral sources beyond clients, including professionals like attorneys and CPAs, emphasizing mutually beneficial relationships.
* Continual Improvement: Tockman highlights the importance of regularly reassessing and adapting referral strategies to evolving landscapes, cautioning against complacency for sustained success.

Learn more about Jeff Tockman:
* Connect with Jeff on Linkedin: https://www.linkedin.com/in/jefftockman/ 
* Follow The Referral Navigator on Linkedin: https://www.linkedin.com/company/tockman-consulting/ 
* Visit The Referral Navigator on Youtube: https://www.youtube.com/@thereferralnavigator 
* Visit The Referral Navigator’s website: https://www.thereferralnavigator.com/ 
* Follow The Referral Navigator on Facebook: https://www.facebook.com/TheReferralNavigator/ 
* Follow The Referral Navigator on Twitter: https://twitter.com/TRNTockman 
* Follow ​​The Referral Navigator on Instagram: https://www.instagram.com/thereferralnavigator/ 
* Follow The Referral Navigator on Tiktok: https://www.tiktok.com/@thereferralnavigator?lang=en 

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About Is Franchising Right for You?:
The Is Franchising Right for You? Podcast demystifies preconceived notions about franchising, both entrepreneurs franchising and those buying a franchise.
Subscribe — Don’t miss an episode: 
 * YouTube: https://www.youtube.com/@thefranchiseconsultingcomp119
 * Spotify: https://open.spotify.com/show/19MgRzIodxzXqR1LtteyAh

Connect and learn more from your host, Richard Morgin:
 * Connect with Rick on LinkedIn: https://www.linkedin.com/in/richardmorgin/
 * Follow Rick on Facebook: https://www.facebook.com/rickmorgin
 * Follow Rick on Instagram: https://www.instagram.com/rickmorgin/

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