Once seen as the next big thing, IoT is now facing the reality check of business models, budgets, and bottom lines.In this episode of IoT Real Talk, Marcel Meyer, Head of IoT Sales at Swisscom, joins the discussion to unpack how the IoT landscape is shifting—from marketing buzz to measurable business value.Meyer offers a candid perspective on:-Why the real IoT revolution isn’t about devices; it’s about economics.-What Swiss precision teaches us about niche global leadership in IoT.-How telcos can adapt as demand moves from shiny concepts to solid ROI.It’s time to get real about IoT and what comes next. Stay tuned.Explore Aeris IoT Solutions: https://www.aeris.com/Keep up with our IoT podcast: https://www.aeris.com/resources/iotpodcast/Got questions, ideas or want to be a guest? Email us at [email protected]’s get real. Let’s talk IoT.

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