The US is the largest consumer market in the world, making it a critical target for global exporters. The Trump administration's recent decision to raise trade tariffs stems from a combination of economic, political, and national security objectives. These tariffs are part of a broader strategy aimed at reshaping the US' trade relationships and bolstering domestic industries but are not without high levels of controversy.What is the Trump administration looking to achieve and is it achievable? What’s the state of play globally? What’s the story in Europe? What’s the outlook for investors and where are the opportunities?

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