Many new brands claim to 'disrupt the market' but 'disrupting' has become a bit of a 'non word'. A bit like 'homemade' or 'bespoke'. So what does it really take to launch a new brand that does things differently, offers something new and actually succeeds.
In this episode of Internet Marketing for Humans we talk to Gaz Booth, who (along with Tom Walker) launched Holy Moly Dips just over three years ago. In the short amount of time since launching, Holy Moly Dips have established themselves as a bright beaming light of a brand in a market that is traditionally exceptionally conservative.
So how did Holy Moly Dips go about 'disrupting' the market to establish themselves? Did they really disrupt anything at all? In this frank and incredibly open conversation co-founder Gaz Booth not only takes us through his journey, but also shares some brilliant words of wisdom to anyone who is considering launching their own brand. Gaz gives real value, and this podcast will be fascinating to anyone who wants to know how ideas become products that elbow their way into some of the most sought after real estate in the world - the supermarket shelves.
Find out more about Holy Moly Dips here... 

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