Martha Aynalem explains her origins of her work as an Ethiopia-based interculturalistVideo chapters0.00 WelcomeA power cut that caused a new connection03.47 A journey into intercultural workAn intervention by a friend led to a new direction. A global mindset built in Addis Ababa.9.32 Keeping local roots as an interculturalistA consultancy that is built on listening and delivering an anthropologically-based design for successful projects.14.07 What do Desert Rose interculturalists do?Organisational development; project design; personal development; training using gamification17.33 Why do clients need anthropologistsBeware well-intended mistakes caused by lack of local knowledge. How interculturalists can help prevent project failures.24.00 What kind of training works for illiterate farmers?Taking training out of the classroom.31.48 Winning long-term investment from clientsKeeping integrity when targeting real impact sometimes means going further than the funding stretches and sometimes politely saying no to clients whose funding cannot achieve their goals.36.30 Anthropologists and engineers in collaborationStriving for mutual respect makes working with other professions a good experience for both sides.41.53 Targetting impactMeasuring impact by collecting stories.43.58 Sources of creativity and competenceWhere did the Desert Rose approach come from and how could other interculturalists follow the Desert Rose lead?52.50 Martha Aynalem’s contribution to the intercultural toolboxMaking the work of an interculturalist a truly rich one.54.28 ExpansionTaking this work into new regions of Africa and building the company’s coaching offering.55.59 Contacting MarthaLinkedin and Desert Rose Consulting’s website are the best channels for reaching outCulture CountComing up in conversation was: Ethiopia - many times!https://interculturaltoolbox.org/episodes/interculturalist-designing-engineering-projects

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