Inspired Marketing: Wiley's Lance Osborne on bringing Empathy and Immersion into Marketing

Inspired Marketing
27/03/2020 22 min
Inspired Marketing: Wiley's Lance Osborne on bringing Empathy and Immersion into Marketing

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Episode Synopsis

Lance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week's episode!

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