Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution

Inspired Marketing
18/06/2018 16 min
Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution

Listen "Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution"

Descargar episodio Ver en sitio original

Episode Synopsis

When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys. 

More episodes of the podcast Inspired Marketing

Inspired Marketing: Newport Healthcare's Victoria Kan on Elevating a High Standard to the Next Level 05/03/2025
Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success 06/05/2024
Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports 19/02/2024
Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI 22/01/2024
Inspired Marketing: PathFactory's Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers 04/12/2023
Inspired Marketing: iHeartMedia's Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing 13/11/2023
Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts 30/10/2023
Inspired Marketing: Hibu's Antoinette Ward on Executing a Successful Digital Marketing Strategy 07/08/2023
Inspired Marketing: Paciolan's Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts 08/06/2022
Inspired Marketing: Cognex's Kris Gormley on Getting The Right Tools For Your Process 28/03/2022
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA