Inspired Marketing: Optum's Alena Larson on the Best Lead Management Platform

Inspired Marketing
20/02/2017 26 min
Inspired Marketing: Optum's Alena Larson on the Best Lead Management Platform

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Episode Synopsis

You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team go from one CRM to six, has scaled down lead routing time from fifteen minutes to four minutes, and has welcomed a lead development team. You really want to hear what she has to share!

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