Inspired Marketing: Keysight's Marie Hattar on Rapid Marketing Transformation

Inspired Marketing
04/02/2019 33 min
Inspired Marketing: Keysight's Marie Hattar on Rapid Marketing Transformation

Listen "Inspired Marketing: Keysight's Marie Hattar on Rapid Marketing Transformation"

Descargar episodio Ver en sitio original

Episode Synopsis

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

More episodes of the podcast Inspired Marketing

Inspired Marketing: Newport Healthcare's Victoria Kan on Elevating a High Standard to the Next Level 05/03/2025
Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success 06/05/2024
Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports 19/02/2024
Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI 22/01/2024
Inspired Marketing: PathFactory's Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers 04/12/2023
Inspired Marketing: iHeartMedia's Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing 13/11/2023
Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts 30/10/2023
Inspired Marketing: Hibu's Antoinette Ward on Executing a Successful Digital Marketing Strategy 07/08/2023
Inspired Marketing: Paciolan's Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts 08/06/2022
Inspired Marketing: Cognex's Kris Gormley on Getting The Right Tools For Your Process 28/03/2022
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA