Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact

Inspired Marketing
12/12/2016 33 min
Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact

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Episode Synopsis

Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.

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