Inspired Marketing: Ferguson's Chris Clark on Change Management and A Complete Marketing Transformation

Inspired Marketing
03/02/2021 35 min
Inspired Marketing: Ferguson's Chris Clark on Change Management and A Complete Marketing Transformation

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Episode Synopsis

Today's host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week's episode!

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