Inspired Marketing: Carlson Wagonlit Travel's Niles Randolph on Setting Up a Sales Pipeline

Inspired Marketing
21/08/2017 16 min
Inspired Marketing: Carlson Wagonlit Travel's Niles Randolph on Setting Up a Sales Pipeline

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Episode Synopsis

Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their Oracle Eloqua instance in order to optimize the platform. Understanding Eloqua's central role helped guide his organization to digital marketing success, and you can do the same!

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