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Listen "What is SEM (Search Engine Marketing)?"
Episode Synopsis
Search Engine Marketing (SEM) working
There are two ways to look at the process of how Google Ads showcases the results of the brand’s engagement with the customer
1. From Platform’s perspective: Auction based approach i.e. based on the money and relevance of the Ad and LP (Landing Page)
2. From User’s perspective: Research based approach on what has been the past performance of the Ad i.e. have the users liked the Ad, which means how many times has the Ad been clicked?
Google Ads is the best tool for SEM (Search Engine Marketing)
SEM is called PPC (Pay Per Click) where, you as the brand / firm pay Google for the Ads shown on it network which comprises of either the Search Network or Display Network
Search Network is the page of Google when any Ad shows up
There are two ways to look at the process of how Google Ads showcases the results of the brand’s engagement with the customer
1. From Platform’s perspective: Auction based approach i.e. based on the money and relevance of the Ad and LP (Landing Page)
2. From User’s perspective: Research based approach on what has been the past performance of the Ad i.e. have the users liked the Ad, which means how many times has the Ad been clicked?
Google Ads is the best tool for SEM (Search Engine Marketing)
SEM is called PPC (Pay Per Click) where, you as the brand / firm pay Google for the Ads shown on it network which comprises of either the Search Network or Display Network
Search Network is the page of Google when any Ad shows up
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