ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Why is Instagram important for DM?"
Instagram Overview • Social networking app. Made for sharing photos and videos from a smartphone • Allows quick editing of your photos before uploading • Instagram is a great marketing opportunity for all sorts of businesses, whether you're selling a product or a service. • 700 million monthly active users. 400 million daily active users. 95 million photo uploads daily. 4.2 billion photo likes daily. 80% of Instagram users follow at least 1 business Instagram for Business Consumer Usage: Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Businesses are spending money on Instagram: Instagram's global mobile ad revenues are expected to close in on nearly $3 billion by the end of 2017. That figure would account for over 10% of its parent company Facebook’s revenues. Consumers are purchasing through Instagram: Nearly a third of online shoppers (31%) say they are using social media channels to browse for new items to buy. Consumers trust brands more because they saw them on Instagram: A majority of millennials surveyed – 70% – value non-celebrity endorsements, particularly from influencers they consider as peers.
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