If every business is in the business of selling, and sales feeds our livelihood, does that make everyone a salesperson? This week, Matt sits down with Anthony Iannarino, an international speaker, bestselling author, entrepreneur and sales leader who specializes in business-to-business sales. With his newest book, Elite Sales Strategies, Anthony explains an advanced sales approach he calls, “One up and one down.” TOPIC TIME CODES:0:50- Introduction2:09 - Two Desks Turns Into 50 Million Dollars4:07- Sales Blog (Everyday For Over A Decade, Minus 10 Days)8:00- Choosing Writing Topics9:50- The Book Writing Process 15:30- One Up And One Down25:15- Competency Model29:20- 4 Levels of Value32:39- Elite Sales Strategies Description and Success 34:20- Moving Towards Greater Value Creation39:32- Best Practices42:09- A Need For Change (Unfelt Pain)45:15-Test to Speak to Dream Client46:40- Insights about Anthony52:23- Anthony’s Insights to Live By1:03:44- Final Thoughts (Blog and Book/Sunday News Letter)SOURCES;thesalesblog.com  (The Sales Blog (TSB))solutionsstaffing.com  (SOLUTIONS Staffing)LinkedIn: www.linkedin.com/in/iannarinoInstagram: @iannarinoTwitter: @iannarino

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