In this high-energy episode, award-winning speaker, TEDx powerhouse, and leadership igniter Heather Hansen O’Neill talks about how to stop letting fear run the show and start leading with fire through purpose, passion, and action. From literally flying on the trapeze to metaphorically helping leaders leap into their fullest potential, Heather shares her unconventional path to becoming a best-selling author, adventurer and creator of the Elements of Adventure framework. We explore how to build resilience through uncertainty, inspire teams in the face of apathy and reframe leadership as a human-first, joy-driven experience. Whether you're a team leader, entrepreneur, or someone trying to reconnect with your fire, this one’s a mindset masterclass.TOPIC TIME CODE SUMMARIES00:00 – 01:50Welcome + Guest Intro• Matt introduces the show’s theme: Where purpose meets profit• Intro of Heather: keynote speaker, four-time author, two-time TEDx speaker, NSA star• Story of how they met at an NSA retreat in South Carolina01:51 – 02:30Giving Back Through Speaking• Heather reflects on the importance of contributing back to the community that nurtured her growth02:31 – 04:00Thrill-Seeking as a Life Philosophy• Heather shares how her love of adventure (skydiving, fire-walking, flying trapeze) informs her leadership style and mindset training• Using discomfort as a rehearsal space for life's challenges04:01 – 05:20Thrill-Seeking: The Next Frontier• She's in search of her next big adventure and asks listeners for ideas• Highlights of her past thrills: trapeze, hang gliding, eating fire, sensory deprivation tank (least favorite)05:21 – 06:30Adventure vs Anxiety• Fun banter about problem-solving under stress (e.g., escape rooms)• Touch on Everest ambitions and thresholds of discomfort06:31 – 08:40From Adventure to Activation• Heather explains how her adrenaline-fueled adventures translate to her real superpower: helping others activate their goals• She breaks down how she turns personal instinct into teachable frameworks for leaders and teams• “You're not just a Nike commercial — people need steps to close the gap.”08:41 – 09:15Mutual Inspiration and Momentum• Matt reflects on how Heather’s message stirs his own thinking• Heather flips the lens: “Your next thrill? You’re already doing it.”09:16 – 10:58Purpose + Responsibility = Platform• Matt shares his sense of responsibility as a speaker and impact creator• Intro to Heather’s book Finding Humanity and her decision to donate 100% of proceeds to Alzheimer’s causes10:59 – 12:47Why Finding Humanity Matters• Heather opens up about her parents’ struggles with Alzheimer’s• The deeper motivation behind the book• Encouragement to listeners: find the thing that touches you deeply, then act on it13:37 – 14:20From Overwhelm to Impact• Heather shares a vulnerable realization: trying to change the world was overwhelming• Her pivot: help leaders change the world — the ripple effect is exponential.14:21 – 16:02Personal Loss to Global Insight• Heather moved to South Carolina to support her mom — who passed just six weeks later• This sparked a deep search for meaning, which led to spotting "moments of humanity" in daily life• That journey planted the seed for Finding Humanity — not directly about Alzheimer’s, but deeply rooted in it16:03 – 17:05The Book’s Core: Humanity Meets Business• While the book acknowledges Heather’s personal losses, its heart is about infusing humanity into sales• Matt invites her to dig into the book's core ideas and how purpose aligns with profit17:06 – 20:12How ‘Finding Humanity’ Became a Business Framework• Heather began sharing sunrise reflections online; they resonated more than anything she’d posted in 25+ years• Inspired by pandemic disconnection, she formalized the insight• Conducted focus groups and found clear data: companies that prioritize people, community, and care outperform• Humanity and profit are not opposites — they’re co-dependent20:13 – 21:08Loneliness and the Call for Real Connection• Matt reflects on the global loneliness epidemic and the universal desire to feel seen, heard, and valued• The challenge: how to align human needs with practical business goals21:09 – 21:34Daily Practice to Find Alignment• Heather’s advice: get quiet, listen to your heart, take one action a day toward what matters• Tiny steps can lead to massive ripple effects21:35 – 23:10Elite Sales Alliance: Activating the Gap• Heather explains her group cohort model: small, customized, cost-effective, and community-driven• The program helps participants identify where they are vs. where they want to be — and closes that gap through human-centered strategies• It’s the embodiment of everything she’s talked about — action, alignment, and human-first business23:16 – 24:48Wrapping Purpose + Profit• Matt confirms the segment is complete, Heather agrees: “I’m an open book”• Transition to the next segment: the Wheel of Insights24:49 – 25:34Surprise Segment: Wheel of Insights• Heather reacts with delight• The wheel lands on: “Teenage Job”25:35 – 27:14Teenage Job: Dancing Pro at 13• Heather shares her unusual teen path: paid professional dancer performing at schools• Juggled three jobs to afford dance training: dancing, working at the studio, tutoring• She skipped traditional teen experiences to focus on her passion — an early sign of her self-driven path27:15 – 28:14Matt’s Teenage Job Throwback• Shares his own odd jobs: sticking address labels on newspapers (a penny per label), dough master at Pizza Hut• Fun nostalgia moment and a bonding pause28:15 – 29:47Big Break: The 13th Hole• Heather describes the pivotal moment on a golf course where a client told her:“You’re a fireball. Start your own company. I’ll be your first client.”• That moment launched her entrepreneurial journey• She didn’t come from an entrepreneurial family and had no prior plan — but she said yes and never looked back29:48 – 30:45The Power of Mentorship + Follow-Through• Matt emphasizes the ripple effect of mentors• Heather adds the full-circle moment: she lost touch with her mentor but eventually tracked him down to thank him• Moral: if someone impacted you, reach out and say thank you — it matters31:12 – 32:15Insights to Live By: #1 — Say It Now• Heather’s first pearl of wisdom: Life is short• Don’t wait to say “I love you,” “I’m sorry,” or “Thank you” — these are the emotional regrets people carry most• She emphasizes regret avoidance over fear of rejection32:16 – 33:28Insight #2 — Prioritize What’s Important• Heather shares her past habit of starting her day with email and Facebook scrolls• Realized she was living by others’ priorities, not her own• Now starts her day with beach walks, meditation, journaling — a routine that serves her energy and clarity33:29 – 36:37Reinforcing Healthy Routines + Practical Presence• Matt adds a real-time reflection about habit loops and using presence to reclaim mornings• Mentions his involvement with Positive Intelligence coaching pods and how small changes (e.g. mindful face washing) can shift entire habits• Powerful tip: change your routine to change your response36:38 – 39:00Insight #3 — Simple, Not Easy• Heather’s third principle: Be present• True connection happens when you listen without planning what to say next• Shares a story of building an indoor amusement park during a snowstorm — a moment her kids still cherish• Clients echo the same thing: “You listened to me.”39:01 – 41:18Final Thoughts: Being Human First• Heather and Matt reflect on authenticity, being genuine, and how true bonds start with real questions like: “How are you… really?”• Heather underscores her brand’s essence: Finding Humanity starts by being human41:19 – 42:15Closing Message — You’re Already Enough• Heather’s final encouragement:“You are exactly where you’re supposed to be. Strive forward from abundance, not lack.”• Embraces the paradox: self-acceptance and ambition can coexist42:16 – EndGratitude + Sign-Off• Matt expresses appreciation and closes the show with a warm reminder to connect SOURCES:https://heatherhansenoneill.com/https://www.youtube.com/watch?v=m1m1WB4dTmU

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