At the age of 21, she founded the shape-wear company Waist Trainer with $5,000 NZD in savings. In the first 18 months she sold over 100,000 units to over 90+ countries around the world, working with Kylie Jenner.In 2016, she founded supplement company Luxe Fitness, growing it into a million dollar global business within the first year.In December 2017, Iyia founded and launched a woman's fashion e-commerce site Bambi Boutique, and grew the social following to a combined 200,000 followers within 6 months. Bambi Boutique was sold in 2019.In today's episode, Iyia provides insights into what has been the keys to her marketing success.0:44 The waist trainer and working with Kylie Jenner.6:10 How important is branding?7:28 Lessons learnt marketing.9:22 Changes in marketing in the last 5-6 years.11:22 Biggest marketing failure.13:18 How do you deal with bad publicity?15:42 How has her marketing varied between businesses?17:50 Key ingredients for successfully marketing your business.19:04 The importance of spending money on marketing.20:50 Define branding.22:30 Do businesses need to be on all social media?23:24 Key things to think about with marketing.25:40 Understanding the target market.26:28 Final tips for marketing.For more great content, go to:https://www.isintosuccess.comhttps://www.instagram.com/insightsintosuccess/https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445ghttps://www.tiktok.com/@insightsintosuccessEmail us at: [email protected] for supporting us in our journey to find the secrets to success!

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