Layla is the founder and chief Insight officer at Upwords. Since 2008, Layla, and her team at Upwords have been delivering insights that inspire strategy, innovation, communication, and experiences. What sets them apart is their ability to craft compelling narratives that go beyond data, stories that Spark connection, unlock understanding, and ultimately drive business growth. Prior to founding Upwords, Layla was a director at Sklar, Wilton and Associates, a group marketing manager at the Minute Maid Company Canada and a product manager at SC Johnson.

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