Our guest today is Raina Rusnak. Raina is Head of Consumer Insights at StarKist Co., a socially responsible company dedicated to providing nourishing, convenient protein products to consumers across the US. In her role, Raina drives product sensory research, brand health analysis, and the development of innovative flavors. With her expertise in consumer behavior, she helps shape strategic decisions that enhance StarKist's product offerings and consumer experiences. Previously, Raina served as Director of Consumer Insights for Ahold Delhaize USA, overseeing insights for five distinct brands. Her career spans both client and supplier side roles, giving her a well-rounded perspective on leveraging data to craft consumer-driven strategies. Raina is the author of Sampling Life, 100 Ways to Find Joy in Unemployment. Having lived through a long period of unemployment, Raina offers perspective on how to stay positive through a challenging time.

Ver todos los episodios