Despite massive investment, most enterprise AI initiatives fail to deliver meaningful return on investment. Recent research shows that nearly 95% of organizations are not seeing measurable returns, leaving many stuck in what analysts call the AI Failure Zone, where tools look powerful but produce little business impact. In this episode of InsideAnalysis, Eric Kavanagh speaks with David Roberts, CEO of SugarCRM, about why broad, unfocused AI approaches are breaking down in the enterprise. Roberts argues that AI must become deeply context driven, grounded in real workflows, customer relationships, business moments, and desired outcomes. Joining the show will be world-renowned AI Analyst, Ray Wang of Constellation Research. The conversation will focus on 2026 as a turning point, when AI shifts from hype to practical execution and begins helping sellers sell, marketers market, and service teams better serve customers.

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