Show NotesIs there a future for story-driven VR in a world obsessed with zombie shooters and coasters?In this provocative session from the 2024 VR Summit, industry leaders unpack what happens when you focus less on interactivity and more on storytelling. They explore how emotional resonance, cultural partnerships, and education can unlock new audiences and business models for immersive venues.Featuring: Rod Findley – President & CEO, ImmotionJoel Newton – Co-Founder, CityLightsNick Boyer – Co-Founder, CityLightsKevin Williams – Director, KWP LtdTopics include:The power of IP and narrative in location-based VRWhy seated VR is outperforming expectationsNew business models (rev share, no-CapEx, education bundles)Field trips, partnerships, and leveraging off-peak hoursWhy interaction isn’t always better—and when storytelling wins

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