In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to launching the country’s first large-scale free-roam VR arena in Mumbai, Parinitaa shares her entrepreneurial journey, market insights, and lessons learned.They discuss:How she evaluated the business opportunity for VR in India and set her pricing strategyThe role of sampling in building trust and upselling customers to longer experiencesWhy premium VR works in developing markets and how to position itMarketing strategies that deliver results in a market with low initial awareness of VRThe importance of personal engagement in sales and the cultural factors that influence booking behaviorOvercoming gender biases as a woman leading a tech entertainment business in IndiaWhether you’re an operator, investor, or just fascinated by how immersive attractions succeed in emerging markets, this conversation offers a candid look at what it takes to launch and grow a premium VR brand.🎧 Listen now to hear how Parinitaa has not only sustained but expanded Zero Latency’s presence, and why she believes the Indian market is just getting started.Timestamps00:00 – Parinitaa’s first encounter with VR and decision to bring it to India02:07 – Launching Zero Latency Mumbai with young kids and no gaming background03:15 – Pricing strategy and competitive analysis in an untested market07:44 – Surpassing projections in the first month and lessons from the pandemic11:19 – Who pays for premium VR in India and how the market has evolved14:26 – Pricing for the Indian market vs. the West and introducing 15-minute “sampler” sessions16:24 – How short experiences build trust and upsell to 45- and 60-minute sessions20:20 – Marketing spend, customer acquisition, and the importance of education26:21 – Expansion to Hyderabad and budgeting for launch marketing29:12 – Why Instagram and WhatsApp drive 80% of bookings33:19 – The cultural and operational reasons 60% of bookings happen over the phone49:01 – Breaking gender barriers as a woman leading a VR business in India50:55 – The motivation to challenge stereotypes and build a lasting brand

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