When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose, it needs to have meaning, and it needs to map back to the company’s objectives, or you might not see a positive ROI when all is said and done. And that’s where the red thread comes in…Join InVision’s power team, Molly Hodge, Executive Creative Director; Creative Director, Michelle Bartosiewicz; and Evan Strange, Strategy Director, as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.What You'll Learn: – The creative process behind designing experiences – Leading with strategy builds a strong strategic foundation for creative– Case study examples of successful red thread pull-throughs

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