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Listen "S01E10 - Inside Marketing Design at Moneybox (with Mayumi Hashimoto)"
Episode Synopsis
For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumiWatch the video for this episode at insidemarketingdesign.co/at/moneyboxTIMESTAMPS0:00 - Intro1:55 - Marketing and design team structure4:15 - Marketing focusses at Moneybox6:00 - Working with an agency and freelancers9:00 - Tools of the trade10:05 - Working with a motion designer to create ads12:40 - An example of a recent project at Moneybox16:20 - Measuring success22:40 - Autonomy and the idea backlog23:30 - Working on reactive short-term projects24:40 - Main challenges27:35 - What Mayumi loves about her job & next steps30:45 - Wrapping up
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