Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.comWatch the video at insidemarketingdesign.co/at/basecampTIMESTAMPS0:00 - Introduction1:50 - Team structure at Basecamp4:45 - Responsibilities as a marketing designer8:40 - Being the designer and the developer12:40 - A/B testing17:10 - The pitfalls of modern marketing20:25 - Tracking, privacy and tools24:00 - Starting a project with copy, not visuals28:35 - Design tools31:20 - Every version of a page is shippable33:45 - Isolation when your work is self-contained35:20 - The future of marketing design at Basecamp36:50 - Why Adam loves marketing design40:20 - Wrap up and closing thoughts

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