Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.comWatch the video and find more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introduction2:10 - The WEconnect team structure7:20 - Marketing design focusses9:00 - Dealing with two different target audiences11:45 - Metrics of success14:30 - How a project starts16:20 - Design process & tools20:00 - Challenges21:30 - Usability testing for marketing materials27:00 - Career growth30:10 - Why in-house marketing design?32:25 - wrap up

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