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Listen "S01E04 - Inside Marketing Design at Proof (with Brent Palmer)"
Episode Synopsis
In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.meLearn more about Proof for website personalization using my affiliate link here: useproof.comWatch the video & learn more at insidemarketingdesign.co/at/proofTimestamps: 0:00 - Introduction1:20 - Team structure5:25 - Responsibilities & metrics9:00 - Creating templates & guides12:30 - Design tools14:00 - The future of the design. Team at Proof15:45 - Marketing focusses18:50 - How a project works27:10 - Interesting experiment results31:25 - Challenges & areas for growth35:20 - What Brent loves about his job36:00 - Wrap up
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