If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.Key topics covered in this episode:Different bid strategies available in Google AdsHow to choose the right bid strategy for your business goalsTips for using Smart Bidding effectivelyPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55Google Ads CoachingWant to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

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