Vyasateja Rao who also goes by VT, is the founder and creative director of Analogy Design. In this episode, we talk with VT on his professional growth, the challenges of developing design frameworks, finding talent, the differences in how the design industry is in India in comparison to other countries, and his future goals.

VT is an industrial designer specializing in designing memorable and fresh experiences for products, both physical and digital. Since moving away from corporate design in 2013, where he had the opportunity to work with large fortune 500 companies and leading design studios, he has worked globally in the US, HK, China, Korea, Taiwan, Singapore, and India. He founded Analogy with a goal to create a blend between physical and digital products. After graduating with a Masters in Industrial Design from North Carolina State University in 2007, VT lived and worked in the US, before travelling around the world collaborating on various projects. As a mentor helping designers with visual communication, he has helped many understand the importance of contrast, surprise, and hidden artefacts in Design. 
He has received various international design awards and patents, including the Red Dot, Industart, IBDC, IBD award, Singapore Design Award, and currently, VT designs for various global clients such as Panasonic, Amazon, Marvel, Cellairis and other leading companies who are passionate about creating breakthroughs in product and user experience. He also collaborates with numerous start-ups from the US, Asia, and Europe. His projects are featured in leading international design blogs. His foremost interests are based on creating fresh approaches in how products are experienced by people and the underlying emotions that are triggered. His work and experiments continue offline when he has time to explore various different places and is a big advocate of global design, drawing inspiration from cultures around the world. With Analogy, he plans to create a diverse and well-rounded ensemble of specialists and is focussed on creating a studio culture that is respectful and observant of cultures globally.

VT has executed and creatively managed key projects in the fields of Industrial Design, Branding, UX, Human-centered design, User-centered innovation, Material knowledge, and Process improvement.

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