Bethany Adams is an entrepreneur, and a consulting professional in the areas of business strategy, marketing strategy, web development, and content strategy. She began her journey towards becoming an entrepreneur at the age of eight. She is a very mature entrepreneur who began at the grassroots of building businesses around her community in Greenville, South Carolina and Asheville, North Carolina. She began her upcycling fashion brand, Rhetorical Factory in 2010. Through her company, Rhetorical Factory, she promoted the ethos of sustainability by prompting customers to reflect on the choices they make in clothing. Her work as a Creative Director at Ilumivu helped scale their business and revenues by 3000% in span of 3 years through her strategies in streamlining customer acquisition, CRM development, and marketing strategy. Through her company, Lofty Goals which she began in 2016, she has helped local businesses in branding and budgeting.

In this episode, we explore this inspiring personality's growth story, her passion, and her motivations.

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