Discovering the Power of ADHD and Innovation with André Brisson
Episode 23
In this episode, we dive into the unique journey of André Brisson, an accomplished engineer and entrepreneur known for his innovative approaches and for advocating on behalf of ADHD entrepreneurs. André discusses how he built three successful companies, learned to leverage his ADHD strengths, and eventually found clarity through a late-stage ADHD and Asperger’s diagnosis. With host Richard Canfield, André explores the challenges, insights, and turning points that defined his path to success and personal growth, especially as an entrepreneur managing neurodivergent traits in the demanding world of business.
We begin by tracing André’s early days in his first business, which he launched from his basement with minimal resources and a family on the way. He describes the startup phase as exhilarating and chaotic but acknowledges that, as the company grew and achieved stability, he began to feel disconnected and bored. He reflects on how his need for the fast-paced “startup energy” led him to create unnecessary crises, eventually alienating clients and staff. This insight was a turning point, helping André recognize that his ADHD made him thrive in dynamic environments that required constant adaptation and creativity.
As the conversation shifts, André discusses his challenging experience in a business partnership where his innovative problem-solving style clashed with a more traditional, bureaucratic approach. Struggling with this mismatch eventually forced André to confront the toll it was taking on his health and family life. This period prompted him to seek professional support, ultimately leading to his diagnosis. He explains how this diagnosis clarified his strengths and weaknesses, enabling him to structure his business and personal life to manage these traits effectively.
André shares his "ADHD Simplify Model," a framework that addresses ADHD's key challenges—such as executive functioning, time perception, and impulsivity—and helps individuals build personalized routines and environments that align with their cognitive style. He reveals that understanding and accepting these aspects of himself allowed him to set rules and systems that improved his focus and reduced mental fatigue.
Finally, André talks about his podcast, "The Impulsive Thinker," which he started to connect with and support other high-achieving ADHD entrepreneurs. He reflects on the lessons learned from his guests and the community he's created, offering listeners a candid look at what it means to redefine productivity and success on one's own terms. Through his journey and strategies, André hopes to empower fellow entrepreneurs who may struggle with ADHD, showing them that they can turn perceived weaknesses into assets.
To Learn more about Andre and his work, visit:
Website: https://www.theimpulsivethinker.com/
LinkedIn: https://www.linkedin.com/in/theimpulsivethinker
Instagram: https://www.instagram.com/tacticalbts
Podcast: https://podcasts.apple.com/ca/podcast/the-impulsive-thinker/id1586240372
00:00 Intro 7:49 Life reflections, challenges, and ADHD awareness emergence 17:34 Engineer's unconventional thinking challenges standard processes 27:02 ADHD brains lack information filtering, causing overwhelm 32:56 Impulsivity helps solve problems; brain works differently 42:51 Boredom resolved by sharing experiences with peers 51:08 Using technology to enhance brain speed effectively
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