In this episode of Innovate On Purpose, Matt Mueller speaks with Parker Jackson, CEO and founder of Liberty in a Can, about the innovative world of THC seltzers. They discuss the importance of accessibility in cannabis, the unique experience of consuming THC in beverage form, and the challenges of navigating the market. Parker shares his passion for creating a product that is safe and enjoyable for all, and the conversation highlights the potential for cannabis to foster social connections. The episode concludes with Parker offering advice for aspiring innovators.Key TakeawaysCannabis accessibility is a humanitarian issue.THC seltzers provide a new way to experience cannabis.The product is designed to be safe for all consumers.Market education is crucial for new cannabis products.Target demographics include both new and experienced cannabis users.The unique delivery method allows for microdosing.Partnerships are key to scaling the business.Authenticity and curiosity drive innovation.The cannabis market is still in its infancy.Creating social spaces for cannabis consumption is essential.Learn more about Parker Jackson here:LinkedIn - https://www.linkedin.com/in/parker-jackson-10/Website - https://drinklic.com/Thanks for checking out this episode of innovate ON purpose. Learn more about Matt Mueller here:1. Website: https://themindfulinnovator.com2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/3. Facebook: https://www.facebook.com/Matthew.F.Mueller/4. Instagram: https://www.instagram.com/mattmuellerinnovation/5: Twitter: https://twitter.com/MattMuellerInv86. TikTok: https://www.tiktok.com/@mattmuellerinnovation

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