In this conversation, Matt Mueller, an innovation strategist, discusses key consumer trends to watch for in 2025 and how to leverage trend assessments towards your innovation. Trends shared in this episode focus on plant-based, ethically sourced & natural products, and the convenience trend. He emphasizes the importance of understanding consumer behavior and market dynamics to drive innovation and strategy in the retail and CPG sectors. Get Smart Trend Links: 1. Plant-Based - https://themindfulinnovator.com/get-smart-plant-based-trend/ 2. Ethically Sourced & Natural Products - https://themindfulinnovator.com/get-smart-ethical-natural-trend/ 3. Convenience - https://themindfulinnovator.com/convenience-get-smart-trend/Chapters00:00 Introduction to Consumer Trends for 202505:35 Framework for Trend Assessment11:38 Consumer Behavior Insights on Plant-Based Products15:25 Ethically Sourced and Natural Options21:41 Convenience in Food TrendsKeywords: consumer trends, innovation strategy, plant-based, ethically sourced, convenience, market insights, consumer behavior, retail strategy, food industry, 2025Thanks for checking out this episode of innovate ON purpose. Learn more about Matt Mueller here:1. Website: https://themindfulinnovator.com2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/3. Facebook: https://www.facebook.com/Matthew.F.Mueller/4. Instagram: https://www.instagram.com/mattmuellerinnovation/5: Twitter: https://twitter.com/MattMuellerInv86. TikTok: https://www.tiktok.com/@mattmuellerinnovation

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