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Listen "The Best Thing Since Sliced Bread"
Episode Synopsis
In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'.
Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure that your product, no matter how perfect, is marketed correctly and to the right people.
Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure that your product, no matter how perfect, is marketed correctly and to the right people.
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