From motivation to inspiration
How you motivate someone depends on the
someone. If the person is in desperation either
financially, emotionally or in their relationship,
the idea of motivating them with anything but
rules, regulations and laws is foolhardy. You
are far wiser to acknowledge where a person
is at in their life before you consider how to
motivate them.
Generically, you motivate people by giving
them the impression that something good will
happen if they do what you ask. Of course, a
person in desperation might not even believe
that so, you motivate them by saying some-
thing bad won’t happen if they do what you
ask. This is a very primal level of motivation.
More sophisticated levels of motivation can be
achieved if the individuals in question believe
they have some choice. In other words they are
not working out of fear or desperation. These
more conscious people would react badly to
the lower levels of motivation and are more
likely to be “turned on” by values. That means
they would become highly invested in what-
ever they were doing as long as they thought
their values were being met. Like goodness to
humanity, kindness to children, ethical prod-
ucts, environmental legitimacy.
This is still fairly primal, and requires signifi-
cant structure in a company. The individuals
in this circumstance would be motivate

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